Beiersdorf in Singapore Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea and tesa SE (tesa tape).
Although its shares are publicly listed, Beiersdorf is controlled by Tchibo Holding AG (parent company of Tchibo), which directly owns 50.49 percent of shares.
Also in 2003, a 2-year bidding war ended. The American company Procter & Gamble had sought to purchase its competitor Beiersdorf and proposed a take-over deal to Allianz insurance, which then held 19.6% of Beiersdorf's stock. Fearing that Procter & Gamble was interested only in Beiersdorf's brands and not in the company as a whole, many in Hamburg preferred to retain local ownership.
www.beiersdorf.com.sg - 7067 - Beiersdorf Singapore
