The St. Louis Convention & Visitors Commission (DBA Explore St. Louis) is the official destination marketing organization responsible for selling St. Louis City and St. Louis County as a convention, meeting and leisure destination, and the operator of the America’s Center Convention Complex. Explore St. Louis works to attract citywide conventions, one-hotel meetings, sporting events, group tours and individual leisure travelers to St. Louis in collaboration with more than 750 regional Partners including hotels, restaurants, attractions and service providers.
History
The St. Louis Tourism Bureau was founded in 1909 by a group of local business leaders, after seeing the success of the 1904 World’s Fair. In 1984, the Bureau was restructured and combined with the St. Louis County Office of Tourism to form the St. Louis Convention & Visitors Commission (SLCVC), a regional commission of the State of Missouri. Dedicated funding for the SLCVC and the Regional Arts Commission through a new tax on hotel rooms was implemented. The SLCVC’s board was reorganized in 1991 to reflect the organization’s new role in managing the expanded America’s Center Convention Complex including the 67,000-seat Dome at America’s Center, 1,400- seat Ferrara Theatre, a 28,000 square-foot ballroom and the St. Louis Executive Conference Center. (Prior to the expansion, the convention center had been operated by the City of St. Louis.)
The SLCVC’s 11-member Board of Commissioners is headed by a chairman appointed by the Governor of Missouri. Five Board members are appointed by the Mayor of the City of St. Louis and five are appointed by the St. Louis County Executive. According to the organization’s enabling legislation, three of each official’s appointees must be actively engaged in the St. Louis hotel industry.
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