Netherlands Board of Tourism & Conventions (NBTS) is responsible for branding and marketing the Netherlands nationally and internationally. Using the `Holland` brand, NBTC puts the country on the map as an attractive destination for holidays, business meetings and conventions. To market `Holland` NBTC uses a cooperation model that unites partners from the public and private sectors. NBTC receives government funding from the Ministry of Economic Affairs and cooperates intensively with relevant parties within and outside the hospitality sector. Together, we attract visitors who spend money in Holland. This partnering is logical because we are all pursuing the same goal. At the same time, this approach creates more marketing power for ‘Holland’ Working alongside our partners, we cultivate countries and regions that supply the most visitors to the Netherlands. Based on this philosophy, NBTC is active in Europe, North America, Asia and South America (Brazil).
www.holland.com - 19289 - Netherlands Board of Tourism & Conventions
