The Hong Kong Tourism Board is an official organization of the Hong Kong Special Administrative Region government responsible for promoting and developing the tourism industry in Hong Kong. Its tasks include formulating and implementing tourism policies, promoting Hong Kong as a tourism destination, providing tourism information and services, and promoting the sustainable development of the tourism industry.
Established in 2001, the Hong Kong Tourism Board was previously known as the Hong Kong Tourist Association and is a cooperative organization composed of the government and private sectors. Its key responsibilities include market promotion, exhibition promotion, public relations, tourism research, and tourism development. At the same time, it is also committed to working with the tourism industry, media, government agencies, and communities to jointly promote the development of the Hong Kong tourism industry.
In recent years, the Hong Kong Tourism Board has adopted a series of new initiatives in promoting the tourism industry, such as using the Internet and social media to promote Hong Kong tourism, providing more diversified tourism products and experiences, and promoting sustainable tourism, aiming to attract more tourists to Hong Kong and promote the development of the tourism industry in Hong Kong.
www.discoverhongkong.com - 26485 - Hong Kong Tourism Board
