TCL Chinese Theatre - Hollywood The grand opening of Grauman’s Chinese Theatre in Hollywood on May 18, 1927, was the most spectacular theatre opening in motion picture history. Thousands of people lined Hollywood Boulevard and a riot broke out as fans tried to catch a glimpse of the movie stars and other celebrities as they arrived for the opening. The film being premiered that night was Cecil B. DeMille’s “The King of Kings,” which was preceded by “Glories of the Scriptures,” a live prologue devised by master showman Sid Grauman. A Wurlitzer organ and 65-piece orchestra provided music for the prologue. The theatre opened to the public the following day, May 19, 1927.
On January 11, 2013, the world famous Chinese Theatre announced that they would be teaming up with one of China’s biggest electronics manufacturers, TCL, aka “The Creative Life” in a 10-year naming rights partnership. With this partnership, TCL and the Chinese Theatres have plans to preserve a legacy that was created more than 85 years ago and will continue for many years to come. The legacy of the Chinese Theatre is to be a leader in exhibition, to be at the forefront of new technology, to push the envelope and to offer patrons the best experience possible. The best way to honor its legacy is to bring the theatre into the future and to continue to evolve with the times. The Chinese Theatre will have the ability to remain current and continue to be the best in the world with their newly formed partnership with TCL.
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