Vitasoy USA The Vitasoy story began in 1940 in China with a big idea and a little mighty bean. The bean was soy, the main source of protein for the Chinese people for over 4,000 years. The big idea - the brainchild of Dr K.S. Lo was bringing a nutritious drink made from this healthy little bean to a wider market. And so Vitasoy was born: a nutritious, high-protein soy drink that was sold at an affordable price to the people of Hong Kong who were suffering after the World Wars. At first, Vitasoy was delivered fresh to people's homes on bicycle, later Dr Lo began selling his soy bean milk through retail outlets and, by 1950, sales had grown to such an extent that a new factory had to be built to meet demands.
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